TBC
My personal launchpad for ideas — some stupid, some promising, all worth testing. Data decides the rest.
The Process
TBC provides the legal structure, consolidated accounting, pro accounts, and professional billing layer that enables rapid testing of my ideas.
Ideas Portfolio
Worth Confirming (Active Tests)
Boswell
The biographer in your pocket. Capture life stories with voice-to-text AI technology.
Purpose: Friction-less journaling
Current Iteration: MVP v1
Key Insight: Didn't figure out yet how to make user stick
Next Iteration: depends on current testing phase outcomes
Naïo
WC showers. Bringing modern hygiene to every bathroom.
Purpose: Reintroducing water-based hygiene as the modern standard for cleanliness and well-being.
Current Iteration: Product Sourcing
Key Insight: Legal and compliance are important in this domain
Next Iteration: Second sample tests
Les Tresors de l'Oasis
Algerian Sahara products e-commerce.
Purpose: Bring Local Algerian Sahara Products to Switzerland
Current Iteration: User feedback on dattes, our first product
Key Insight: Propose a premium product and dare to price it accordingly
Next Iteration: Preparing for next harvest in September
Confirmed (Validated)
People in Sunlight
Estimate how many people currently have Sunlight.
Purpose: Best result with 1 prompt
Current Iteration: 3D Globe MVP
Key Insight: Working on a first well structured and informative prompt makes sense
Lesson learned: Hit critical performance challenges with vibecoding a visually advanced website
Lessons Learned (Stopped)
French Tacos
Attempted to launch a french tacos takeaway in Zurich.
Concept: Fast Food
Learnings:
- renting a local for restaurant is expensive and complex
- The business has thin margin and will not yield a sufficient salary before having multiple restaurants
- Hiring / finding a good employee and/or reliable partner is difficult and requires time
Decisive
Consulting company helping SMEs take more data-driven decisions.
Concept: Data Consulting
Status: Operated for a year and made 40,000 CHF revenue
Learnings:
- Track record is the most important factor for clients to hire consultants and the first one is hard to get.
- Cold emailing can get your email domain to be labelled as junk very fast.
- Sales is both a technical job as well as a creative one. It requires training and rigour as well as knowing when to be cheeky and quit the framework you carefully crafted.
Synca
Reminder app that reaches everyone through the channel that suits them best.
Concept: Multi-Channel Reminders
Status: First vibecoded app — shipped a working web app beta with email integration
Learnings:
- The idea itself was a "meh" but it forced the first step into vibe coding, which made it worth it.
- Built real skills from zero: GitHub, Vercel, Supabase, custom domain, Bolt.new, prompting and debugging.
- Shipped a Brevo email integration end-to-end: templates and a cron job.
- You don't need a great idea to start — you need to start to get to a great idea.
About Me
Head of Product aiming to create production grade apps autonomously. I was upskilling in Python, but got saved by AI.
I have a lot of ideas and now only time can stop me from building them. Such an exciting time!
At the core, I believe in moving fast, validating assumptions with real-world data, and dropping what doesn't work. TBC is the incubator that enables me to do exactly that. Plus, it was time to have a Personal Portfolio.
As TBC is a sole proprietarship, it legally requires to contain my name. So "To Be Confirmed" is currently legally "The Brahmi Company". This will be immediately dropped when 1 day, I hopefully create a Ltd. company.